The Dupe Detectiveby @amillennialsaver
Looks for lessHaircare

GHD Dramatic Ending Smooth and Finish Serum

The original

GHD

Dramatic Ending Smooth and Finish Serum

silicone-based serum

£18.95

Boots

The lookalike

Aldi (Lacura)

Wonder Serum and Fix (Wonder Shine)

silicone-based serum, UV filters & heat protectant (per label)

£3.99

Aldi

How close is it, really?

Look & feel
70
Ingredients
80
Performance
65

Save £14.96 · 79% less

Both are lightweight silicone-based serums that smooth frizz and add instant shine to dry, styled hair — and Aldi actually gives you more product for less. GHD wins on longevity and heat-styling credentials; Lacura reviewers say results are great but don't last as many washes. Out in stores Sunday 26th July!
Tilly

Prices checked 19 Jul 2026